Rework: A Better, Easier Way To Succeed In Business
“In the real world, you canʼt have over a dozen employees spread out across eight different cities over two continents. In the real world, you canʼt attract millions of customers without any salespeople or advertising. In the real world, you canʼt reveal your formula for success to the rest of the world. But weʼve done all those things and prospered. The real world isn’t a place, itʼs an excuse. Itʼs a justification for not trying. It has nothing to do with you.”
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Wrecked for the Ordinary: A Manifesto for Misfits
By Jeff Goins

“Something is missing. Something important. Something necessary to making a difference in the world. And most are afraid to find out what it is.
This is a manifesto about the discovery process of finding what’s missing. It’s not as glamorous as a get-rich-quick scheme or as mystical as New Age spirituality. It doesn’t shine with the veneer of a car salesmen’s suit or catch your eye like a pretty girl. No, it more likely grabs your attention like a week-old bag of garbage sitting in the corner or piques your interest like nails on a chalkboard. Yes, it’s hard, but it can’t be denied.”
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Brainwashed: Seven Ways to Reinvent Yourself
By Seth Godin

“Years ago, when you were about four years old, the system set out to persuade you of something that isn’t true.

Not just persuade, but drill, practice, reinforce, and yes, brainwash.

The mission: to teach you that you’re average. That compliant work is the best way to a reliable living. That creating average stuff for average people, again and again, is a safe and easy way to get what you want.

Step out of line and the system would nudge (or push) you back to the center. Show signs of real creativity, originality or even genius, and well-meaning parents, teachers and authority figures would eagerly line up to get you back in line.

Our culture needed compliant workers, people who would contribute without complaint, and we set out to create as many of them as we could.

And so generations of students turned into generations of cogs, factory workers in search of a sinecure. We were brainwashed into fitting in, and then discovered that the economy wanted people who stood out instead.

When exactly were we brainwashed into believing that the best way to earn a living is to have a job?

I think each one of us needs to start with that.”
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