In afaceri si in viata este bine sa spui scurt si la obiect ce vrei si pentru ce imi consumi minute/ore din viata. O prezentare de succes ar trebui sa fie captivanta, antrenanta dar totusi scurta si relevanta.

Guy Kawasaki prezenta pe scurt in blogul sau regula de aur: 10/20/30. Regula este simpla si eficienta: o prezentare powerpoint trebuie sa nu aiba mai mult de 10 pagini, sa nu dureze mai mult de 20 de minute si sa fie scrisa cu fonturi de marimea 30.

Din nefericire nu exista o regula general valabila. Profesionistii in materie cu mii de prezentari la activ inteleg ca surprizele apar mereu si ele pot ruina chiar si cea mai bine unsa prezentare. Nu exista solutii rapide si tehnici secrete. Nu spera in descoperirea unei tehnici secrete, spunea Kyuzo Mifune. Slefuieste-ti mintea prin formare neincetata, aceasta este cheia tehnicilor eficiente.

Kristin Arnold ne pune la dispozitie, in siteul changethis, 15 tehnici esentiale pentru realizarea unei prezentari de succes.

1. It’s Not About You.
Daca esti prezentatorul ce transfera un volum imens de informaţii catre ascultatorii, cu mult mai mult decat ar putea acestora sa le pese si cum mult prea mult fata de ce ar putea asimila. Pleoapele lor vor începe sa se inchida şi somnul le va da tarcoale.
Afla cine va fi în public. Încearca să înţelegi asteptarile lor, temerile, interesele şi cel mai important, de ce acestia s-ar deranja ca sa vina la prezentarea ta. Apoi optimizeaza prezentarea pentru a conecta comentariile tale cu ceea ce-i intereseaza cu adevarat.
Nu cu ceea ce crezi că ar trebui sa le pese. Aceasta este o distincţie subtila dar cu implicaţii dramatice. Daca nu le prezinti ceva ce sa le faca viata mai buna sau sa-i ajute sa imbunatateasca viata celor de care le pasa, ii vei plictisi. Garantat.

2. Engage Early.
Prezentarea ta incepe din momentul in care sedinta a fost planificata, din momentul in care numele tau a fost trecut pe agenda.

3. Be Relevant.
Publicul de azi este extrem de avizat. El se aşteaptă ca informaţiile sa fie actuale si foarte relevante. Informatii ce nu pot fii gasite în altă parte. El se asteapta la mai mult decat la o carte regurgitata sau la niste statistici incropite. Ei pot obţine astfel de informatii din Internet. Dacă ei pot citi sau descarca din altă parte aceleaşi informaţii, de ce crezi ca ar trebui să facă un efort să vină să te asculte pe tine?

4. You Are the Number One Visual
TU eşti numărul unu vizual în orice prezentare. În timp ce te afli în lumina reflectoarelor, conectat la audienţă, energia si mesajul tau sunt mai importante decât orice alte efecte vizuale ai putea folosi.

5. Use PowerPoint With a Purpose
Nu intoarce spatele catre publicul ca să ajungi sa vorbesti cu slideurile. Ai sa rupi legătura fragilă pe care o ai cu publicul. Prezentarea ta nu este o carja pentru a vă re-aminti discursul. Daca trebuie, uita-te pentru a verifica care este următorul slide, apoi reintoarce-te la public şi vorbeste despre slide. Nu sumariza slideul (plictisitor!); Nu citi slideul (chiar mai plictisitor!). Vorbescte despre ceea ce înseamnă slideul pentru audienţă. Veţi avea o conversaţie în cel mai scurt timp!

6. Is it a Slide or is it a Slideument?
Many presenters cram their slides with detailed information – not so much for the presentation, but for the “what if” factor. “What if” the audience wants more information? “What if” a detailed question comes up? “What if” they need to access that information later?
For some bizarre reason, this detailed information worms its way into your slide presentation, becoming a “slideument” – a combination of slides with supporting documentation.

7. Know Your Speech.
You need to know your speech with and without your slides. This seems pretty obvious but I continue to be amazed at how many people just “wing it.”
Yes, you should have an outline with your key points, memorable phrases and stories, key actions to make the speech amazing in the eyes of the audience, and a call to action at the end.
Yes, you should practice your speech until you are sufficiently comfortable with the opening, the closing, the stories, and the actions you will take to involve the audience.

8. Have a Mini-Conversation.
Whether you are speaking to a few people or to a packed auditorium, present your information in a conversational style rather than a stilted “this is how presenters present” style. Most of us are pretty engaging when we speak one-on-one or to a small group of close friends. So why not take that comfortable, casual style with you onto the stage or to the front of the room? Your local television news anchors and reporters have a more conversational tone and so can you.

9. Ask Engaging Questions
One of the most powerful ways you can connect with your audience and begin a conversation is by asking an engaging question—and then be silent. Wait for the answer. If you suffer the silence for one or two seconds and look like you are expecting a response, someone will answer you!
Many speakers get nervous and answer their own question (otherwise known as a “rhetorical” question), which severely limits interaction. They might ask a series of rhetorical questions where they don’t get, and weren’t expecting, a response. Then, when they poll the audience (a show of hands, please), they wonder why people don’t raise their hands!
Most audiences get confused. Do you want an answer or not? If you want an answer, pause and listen for the answer. If you are going to poll the audience, ask the question and model the behavior you are looking for.

10. Tell the Story
Since the dawn of man, we have gathered around the fire, rapturously listening to stories that define what is important to the clan. Today’s audiences are not too different from our ancestors. When listeners hear a well-told story, they take a journey with you, correlating their own experiences with yours. Your story becomes their story or it reminds them of a similar story from their own lives.
This is called a “Me Too Moment.” Your stories help you build a connection to your audience.

11. Embrace Technology
if 90% of your audience has cell phones (common enough these days), then let the audience know how they can use their cell phones to respond to a poll or feed questions to you. If you are brave, project the feed onto a screen behind you (this is called a “twitterfall.” Ain’t that cute?) so all can participate in the “back channel” discussion—the conversation going on in the room while you are speaking.

12. Involve the Audience
Those are the easy things you can do. Demonstrations, skits, competitions, and role-plays are more complex interactions that take more thought and deliberate consideration but have HUGE payoff because they are HUGELY memorable.

13. Facilitate Rather Than Present.
A facilitator fundamentally believes that the knowledge is resident in the room rather than in the mind of the speaker on the stage. A process facilitator literally makes things easier for the audience by enabling them to fully participate and collaborate. In its highest form, facilitation expects the participants to drive the agenda and the facilitator to guide them to achieve their objective.

14. Ask for the Order.
The end of your presentation is the crucial point where the cup meets the lip. You present a great speech, but if you haven’t shifted the audience’s perspective, increased their knowledge, or inspired them to do something differently, your words are for naught.
Presentation coach Nick Morgan says the only reason to give a speech is to change the world. And why not? Expect to change the world with your words! By making your presentation more engaging and interactive, you will connect with your audience so they can be inspired to action. And isn’t that the point?

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