Destul de greu … dar se poate. Iata cateva tutoriale pe aceasta tema:

• epikone
• Google Analytics Campaign Tracking Pt. 1: Link Tagging
• Part 2: EpikOne Link Tagging Tool
• Part 3: Reports and Analysis

Un tutorial despre masurarea eficientei unei campanii derulate printr-un flash la Liviu in blog.
Vrajitorii desfasurate cu ajutorul lui URL Builder de la Google.

Conceptul este:

Tracking email campaigns in Google Analytics is done using a process called link tagging. This process is the manipulation of the links in your emails. Here’s a sample link that might appear in an email:

http://www.mysite.com/page.php

To track it with Google Analytics it would be modified like this:

http://www.mysite.com/page.php?utm_campaign=fall-sale&utm_medium=email&utm_source=female-list

And another email link that looks like this:

http://www.mysite.com/page.php?prodid=100

Should be modified like this:

http://www.mysite.com/page.php?prodid=100&utm_campaign=fall-sale&utm_medium=email&utm_source=female-list

When someone lands on your site after clicking on a tagged link, GA removes the information from the URL and stores it in a cookie. Because the info now resides on your machine (in the cookie) GA can associate all visitor actions (like conversions and transactions) with the email.

Afisari :395