Mai demult un prieten remarca cat de zgarciti pot fi cei mari cu cei mici.

Vineri mi-am zis, cu obida: la naiba cu piata romaneasca plina de oferte cheap!

Dragilor, vi se pare normal sa dezvoltati (pentru sume in jur de 1500 EUR) site-uri complexe si complete (arhitectura scalabila, cms, shopping cart, e-comm, etc) pentru companii care aduc si reprezinta in Ro niste super-branduri (and I mean, super-branduri, intelegeti? fara gluma!!!!), care isi doresc o pozitionare exclusivista in piata (de top absolut) si care cheltuiesc milioane de euroi ca sa-si faca showroomuri – showroomuri care, culmea, nici macar nu-s deschise non-stop, asa cum sunt site-urile!!!! … Cu ce p***a masii isi calculeaza bugetele de on-line?! Da’ oare si le calculeaza cumva, sau vine Dom’ Patron si zice: “Mey, va ia mama dreaqu’ daca platim mai mult de XXX E pe site-urile noastre … care ar trebui sa iasa formidabile de banii astia!”

Din punct de vedere personal, pur si simplu nu pot sa concep asa ceva. Din punct de vedere business, nu pot sa-mi bag echipa in asa ceva. Si am sa le-o zic si lor, luni.

Tind sa cred ca relatiile cele mai simple, mai directe si mai frumoase se intampla pe undeva intre niste IMM-uri de nivel mediu, la genul 20-40 angajati, are nu au ajuns sa fie infestate de fantasma “corporatismelor”, si nici nu isi doresc asa ceva.

Acum realizez cu amaraciune ca ceva s-a fracturat in relatia pe care o construiam cu truda. Pentru ca intuiesc un fapt crud: chiar daca clientul ne prefera “pentru ca le-a placut modul in care punem problema”, si chiar daca ar reveni asupra conditiei de “reconsiderare substantiala a pretului”, si ne-ar aloca banii pe care i-am cerut initial (sau, ma rog, pe undeva pe-aproape), lucrurile n-ar mai curge smooth, cu entuziasmul si frenezia si implicarea cu care am gandit tot proiectul, urmarind cu istetime diferentierea in fata concurentei.

… Iar azi e duminica, mi-am revenit un pic dupa oboseala de peste saptamana, si o mai zic odata: FUCK’EM ALL!

Voi ce ziceti?

Un website nu e tangibil prin natura lui … vinzi ceva ce nu exista decat virtual … e firesc ca o mare parte din clienti sa aiba probleme de perceptie si de valorizare…de aici falimentul dot-com-urilor de acum cativa ani. Problema este accentuata de piata web-design unde aparent oricine are de mancat o paine … un site(acelasi) poate sa coste 50$ sau 50.000$ in functie de compania care oferteaza. In general insa fiecare primeste ceea ce plateste.

Recomand cu caldura o cartulica scrisa de Frederic Beigbeder despre lumea creativilor … a fost cartea care m-a pus pe ganduri si care ma motiveaza sa-mi caut alta meserie… www.librariilehumanitas.ro, www.opendemocracy.net, www.iqads.ro

My name is Octave and I’m dressed from head to foot in Tom Ford. I’m an advertising executive; yup, that’s right, I pollute the universe. I’m the guy who sells you shit [‘Sorry!’] Who makes you dream of things you’ll never have. The sky’s always blue, the girls are never ugly, perfect happiness touched up on Photoshop. Immaculate images, in-yer-face music. When, after painstaking [‘painstaking? painstacking’] saving, you manage to buy the car of your dreams (the one I shot in my last campaign), I will already have made it look out of date.

I’m three trends ahead [‘As you can see’], and I make sure you’re always frustrated. Glamour is a country that no one ever gets to. [‘Except me of course!’] I intoxicate you with new things, and the advantage with the new is that it never stays new for long. There are always new things to make the last lot look old. I want to make you drool.
I want to make you drool – that’s my vocation. No one in my profession actually wants you to be happy, because happy people don’t spend.

Your suffering boosts sales. In our own jargon we call this the ‘post-purchase downer’. There’s some product that you just have to have, but as soon as you’ve got it there’s something else you have to have. Hedonism isn’t humanism; it’s cash flow. What does it say? ‘I spend, therefore I am.’ But in order to create a need I have to arouse jealousy, pain and dissatisfaction: they are my weapons. And my target…is you.

I spend my life lying to you, and I’m paid a shed-load for it. I earn around £12K a month (excluding the expenses, the company car, the stock options and the golden parachute). I should say 19,440 euros really, because I would look richer. Still, do you know many guys earning this much at my age? I manipulate you and they give me the new Mercedes SLK (the one with the roof which slides automatically into the boot) or the BMW Z8 or the Porsche Boxster or the Mazda MX5. (Personally, I’m a sucker for the BMW Z8 roadster: the aerodynamic aesthetics of its bodywork combined with the grace and power of its straight six-cylinder engine producing 400 bhp and giving a 0 to 60 time of 5.4 seconds. Better still, the thing looks like a giant suppository, just right for giving the world one up the arse).

I interrupt your films on TV to bombard you with my logos, and they give me a holiday in St Barths or Phuket or St Moritz. I bang on and on at you with my slogans in your favourite magazines, and they offer me a chateau in the Perigord or a manor house in Gloucestershire…or a villa in Tuscany or a condo in Aspen or a palace in Morocco or a catamaran in the Caribbean or a yacht in St Tropez. I’m everywhere.

You’ll never get away from me. Wherever you look, you’ll find one of my ads centre stage. I forbid you to be bored. I stop you thinking. The terrorist cult of the new helps me to sell empty space. Ask any surfer: to stay on the surface you have to have a gap, a pocket of air, underneath you. Surfing is just sliding over an abyss (whiz-kids on the Internet know that as well as the Malibu champions). I decree what is True, what is Beautiful and what is Good. I cast the models who’ll be giving you a hard-on in six months’ time. I plaster their images in so many places that you call them supermodels; these young girls of mine will traumatise every woman over fourteen. You idolise my choices. This winter, you’ve got to have breasts up above your shoulders and a seriously underpopulated pussy.
….

I did learn one thing from advertising: make short sentences! Maybe that’s why I will stop now.

am mai scris si despre lumea programatorilor din outsourcing … foarte asemanatoare.

Afisari :419