La sfarsitul lunii septembrie Google a mai facut un update la PR-ul siteurilor indexate. Pentru mine acesta a fost diferit de toate cele de pana acum deoarece unul dintre siteurile cu PR3 a ajuns la PR0. Am crezut ca nu s-au updatat toate serverele si am mai asteptat … si am asteptat … dar nimic.

Traficul nu s-a diminuat si am observat ca aceasta schimbare nu afecta nimic in afara de posibilitatea de a face link-exchange sau/si a vinde linkuri. Era vorba de o penalizare, si cum inca nu intelegeam ce s-a intamplat am inceput sa caut.

Doua concepte apareau mereu “paid links” si “nofollow“: google isi arata iar coltii, sitepronews, google brother, google pr update, how to report paid links, seeing nofollow links.

Links are an important signal in our PageRank calculations, as they tend to indicate when someone has found a page useful. Links that are purchased are great for advertising and traffic purposes, but aren’t useful for PageRank calculations. Buying or selling links to manipulate results and deceive search engines violates our guidelines.

Source: googlewebmastercentral, googlewebmastercentral2, support webmasters

Paraste-ma aici:

We work hard to return the most relevant results for every search we conduct. To that end, we encourage site managers to make their content straightforward and easily understood by users and search engines alike. Unfortunately, not all websites have users’ best interests at heart. Some site owners attempt to “buy PageRank™” in the form of paid links to their sites. Buying links to improve PageRank violates our quality guidelines. Google uses a number of methods to detect paid links, including algorithmic techniques. We also welcome information from our users.

Concluzie: Poti sa vinzi link-uri dar nu ai voie ajuti la cresterea artificiala a PR-ului siteului linkat prin aceasta metoda, le vinzi numai pentru traficul pe care il aduc (infim).

Linkurile platite (“paid links”) trebuie marcate cu rel=”nofollow”. Daca nu faci asa si cineva binevoitor raporteaza acele linkuri sau Google le dibuieste singur, esti in mare incurcatura, si cea mai blanda pedeapsa este sa ajungi cu PR-ul siteului la 0.

Pentru 10$/luna risti o pedeapsa cam aspra.

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