“Placing an advertisement in a game is not a new concept, just an effective one.”

In 2001 am lucrat pentru scurt timp pentru un indian. Incerca sa porneasca un site de jocuri online in Romania (spookie.ro). Am facut cateva jocuri ce se doreau reclame pentru produse offline (bere, Coca-cola, Colgate, etc).

Ideea mi se parea indrazneata la acea vreme. In timp insa a devenit un model de business tot mai des utilizat. In 2005 la IMS am lucrat la continuarea unui proiect de reclama bazat pe jocuri online pentru Tronix.

Stiu deci cat de mult dureaza sa realizezi un joc flash (de la zero sau numai re-design).

Urmarind peisajul actual am ramas surprins de oferta incredibil de bogata pe acest segment. Exista aplicatii pe piata care pentru un pret modic (40$, bani cu care nu ai putea realiza nici macar un singur joc online) iti pun la dispozitie platforma arcade games incluzand 3700 jocuri preinstalate (arcadebuilder, gamesitescript, phparcadescript, mygamescript, getmyownarcade, gamescript).

Nu pot calcula cat ar trebui sa fie bugetul pentru realizarea unui site cu 3700 jocuri flash originale. Ar fi un buget cu foarte multe zerouri in orice caz. Din pacate produsele sunt insa prost realizate si instalate (normal pentru pretul cerut), poti descarca “gratuit” toate jocurile: http://www.iodol.com/img/, http://www.indiaarcade.com/swf21/

Cum s-a ajuns aici?

Interesul publicului este mare … asa au aparut siteuri care te invita sa utilizezi gratis jocurile lor. Desigur nimic nu e gratis … e suficient sa incerci sa joci un astfel de joc … si o sa fi in mare incucatura … cu greu vei reusi sa te feresti de linkurile care te “forteaza” sa mergi si sa le vizitezi siteul … si va trebui sa suporti secunde de animatie nedorita (reclama).

Iata deci marele joc … advertisingul prin jocuri.

Playing games has become the passion of hundreds of millions of individuals world wide. Game enthusiasts spend multiple hours of time just staring at the game almost without blinking. Interview the average player about what is associated with a particular game and they recall everything. They always do.

Marketers that have huge marketing budgets have already embraced this. Placing an advertisement in a game is not a new concept, just an effective one.

If you play video games you know what I am talking about. While playing video games, you may be walking down a street and come across an ad for a clothes line tacked to the wall. You may think that these are just decorations but they are not. Programmers of these games create whole cities with people in them interacting with the person playing the game. Do you really believe programmers couldn’t come up with a fake name for a fake product to put on that poster gamers keep running into? That is an advertisement and you can bet that it isn’t free to have it hanging there.

The enticing thing about this type of advertising is that the advertisement isn’t looked upon as a nuisance. It is accepted because it adds to the realism of the game. Accepted, Read and Remembered. Isn’t that the dream of every marketer?

The best way to enter this marketing field is to find an existing game that allows you to place your ad for a small fee. This cheaper alternative works great for small budget advertisers due to its price, flexibility and scalability. This is hard to find in todays disc based games and impossible to find in major sporting event scenarios. However, viable alternatives exist.

Online games are hot and there are several reasons for this. Game players can play them from wherever they might be at the time, they are usually free and allows gamers to compete with others from around the world at a moment’s notice. Advertisers pay very low prices for the advertising and gain attentive traffic with all of the ad acceptance benefits of game marketing. That is a lot better than paying 1500 dollars to get visitors that rarely read much of the sites they visit, as may be the case with pay per click advertising campaigns.

Do yourself a favor, get your ad into game advertising situation and increase the quality of your visitors as well as the quantity. It is no longer a matter of quantity, it is a matter of quality of visitors.

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