De unde vin banii pentru dezvoltatorii de jocuri online?

Nu exista site sa nu preia cateva jocuri online, sunt foarte populare, In fiecare zi apar jocuri noi. Dar oare ce-i mana pe ei in lupta? de ce fac oamenii astia atatea jocuri pentru ca mai apoi sa le distribuie in internet. Cel mai mare distribuitor de reclama prin intermediul jocurilor (Mochi Media) a efectuat un sondaj pe aceasta tema.

Iata rezultatele preliminare:

Question: How do you make money from Flash games?
Source: 2009 Flash Games Market Survey (preliminary data)

The Flash games ecosystem today is powered primarily by advertising. On a high level, there are three ways in which advertisers are getting money into developer’s pockets.

* Ads in Game: Advertisers are buying ads through networks like Mochi Ads, which shows the ads in the game as the user is playing it. Developers receive a share of the ad revenue generated each time a user views or clicks on an ad seen in their game, regardless of where it’s played.

* Ads on Site: Advertisers are buying display ads through ad networks like Google, which are then shown on the site when the game is being played. In this scenario, the site owners try to drive and keep as many players on their site as possible so they can make ad income. These site owners often acquire traffic for their site through Sponsorship of developer games so that gamers click back to their site when games are played on other sites. To keep users on their site, site owners commonly do Licensing deals for game versions free of other sponsorships to remove links that siphon gamers out to other sites.

* Custom Development: Advertisers commission branded “advergames” from the developer, so their assets and brand are integrated directly into the game. For examples of this, check out the Three Melons as an example of advergames

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