Marketing is what we do that puts us in a position to make a sale. Good marketing makes selling easier. Bad marketing may make selling impossible.

Most of us put a lot of time, money, and effort into marketing. For must of us it is the key activity we use to differentiate ourselves from our competitors.

But when we don’t deliver on the promises we make in our marketing we unleash the deadly 3/33 viruses on ourselves.
The 3/33 virus will destroy the marketing we have done in the past and it will make it very difficult to successfully market – at least to some prospects – in the future. And for the most part the 3/33 virus is a do-it-to-yourself process.

Here’s how it works.

When you fulfill a promise, deliver excellent service, come in under budget, and save your customer more money than you said you would – they might tell 3 people. And that usually is because you asked them for referrals.

But if you screw up, don’t do what you said you would do, or fail to deliver in any way – in your customer’s mind – they will tell at least 33 people. This can be disaster.

You know I am speaking the truth. Remember the last time you got poor service in a restaurant and how many people you went out of your way to tell about it?

Here are three ways to guarantee that all the marketing you’ve done will backfire on you.

Don’t Do What You Said You’d Do

Disappear With Your Customer’s Money

The Internet makes it possible to hire people you will never see to do something you can not do and really have no way of knowing it will work until it’s too late, and pay them via your PayPal account before they’ve even begun to do the work.

Embarrass Your Boss

Everybody’s got to serve somebody was a line in one of Bob Dylan’s songs. So no matter who you are or the position you have in your outfit – you do have a boss, maybe many of them.

So, who’s your boss? Whose opinions are important to you? Who do you serve? Are you doing everything you can and more to make sure you aren’t disappointing or embarrassing them?

How can you be sure to avoid the three worst marketing mistakes?
Only make promises you can keep, and keep the ones you make.
It’s as simple as that.

by Wayne Messick

Afisari :1859